Outsell Inc. B2B Data Platform Goes From Manual Entry to Elegant Automation
Supercharging client access to proprietary datasets, enriched with timely market news and research context.
Outsell has spent more than 25 years building one of the most comprehensive proprietary datasets in the B2B technology, data, information, and publishing ecosystem. This data, spanning company profiles, industry segments, products, and operating practices, represents a core differentiator for the business.
However, the systems used to surface this intelligence to clients had become outdated, costly to maintain, and operationally burdensome. Key challenges included:
- Limited ability to efficiently expose Outsell's proprietary data at scale
- High infrastructure and maintenance costs driven by legacy architectural decisions
- Manual, time-intensive workflows for curating daily market and company news
- A platform experience that constrained speed, extensibility, and future AI adoption
Outsell needed a modern, scalable, and cost-efficient client-facing platform. One that could unlock the full value of its data, reduce operational friction, and support more intelligent ways of working.
The Aboard Solution
We partnered with Outsell to design and deliver a production-grade client application purpose-built for intelligence delivery at scale.
What We Delivered
- A modern client-facing platform that surfaces comprehensive company profiles, industry segment overviews, product category and type information, and integrated headline news and relevant research
- New data infrastructure supporting thousands of public and private companies, rapid querying and benchmarking across segments, and ongoing expansion of datasets and use cases
- AI-powered workflows that ingest thousands of daily news articles, automatically filter for relevance and quality, and surface the most impactful stories by company and industry
The result is a cohesive, extensible application that unifies Outsell's research, data, and market intelligence into a single, high-performance experience for clients.
The Technical Challenge
This was not a redesign exercise — it was a fundamental modernization: migrating off expensive, brittle legacy infrastructure, designing new data visualizations, building AI-driven ingestion and classification pipelines that alleviated significant manual maintenance work, and delivering a frontend experience capable of evolving alongside Outsell's research and advisory offerings.
The platform was built using modern solutions that allow for scalability as data grows, with cost efficiency, performance, and long-term maintainability as first-class concerns.
Results & Impacts
Reduction of Manual Work
AI-driven ingestion and relevance filtering replaced what was previously a highly manual, labor-intensive process of sifting through thousands of daily news stories. Teams no longer spend time curating inputs – they focus on interpretation and insight.
Real-Time Access to Intelligence
Clients now have immediate access to Outsell's proprietary datasets, enriched with timely market news and research context – dramatically increasing the value and usability of the intelligence.
Scalable, Cost-Efficient Infrastructure
The new platform runs on modern, optimized infrastructure that significantly reduces ongoing operating costs while supporting future growth in data volume, client demand, and AI capabilities.
Focus Shift to What Matters Most
By removing the burden of managing an aging, convoluted tech stack, Outsell's teams can stay focused on what differentiates them: research excellence, advisory depth, and client success.
Key Takeaways
AI Where It Matters
AI was applied selectively and intentionally — automating high-volume, low-leverage tasks like content ingestion and classification — so humans can concentrate on judgment, strategy, and insight.
Beyond Prototyping
This was not a prototype or demo. Aboard delivered a fully robust, production-grade application designed to operate reliably at scale, integrate cleanly with data systems, and evolve over time.
Transformational Impact
The platform fundamentally changed how Outsell delivers value: faster access to insight, lower operational overhead, and a stronger, more scalable client experience.
Replicable Patterns
The architecture, workflows, and delivery approach established repeatable patterns Outsell can build on — new datasets, new AI capabilities, and new client experiences — without re-platforming.